Instructions
Instructions:
For this final assignment you will need to research one of the following companies listed below.
Ikea
Toyota
AT&T
Amazon
Target
Starbucks
Apple
Barnes & Noble
Costco
Home Depot
***You may select another company if you do not want to study one of the 10 above. HOWEVER, you must seek my approval first***
Instructions:
Write a 4-6 page (does not include cover or reference page) formal research essay describing:
A brief overview of your selected company.
Is your company’s customer relations philosophy is successful or not? Explain.
Does the philosophy tie into the company’s mission statement? Explain
Does the company meet the needs of their customers? Why or why not?
Does the company have high customer loyalty? Explain.
Is there an opportunity for the company to increase their customer relations skills? Explain.
Your essay should be in APA format, contain at minimum 3 outside academic sources, a title page, and a reference page.
Format should follow:
Title Page
Introduction
Body
Conclusion
Reference page
Do not rewrite the questions into your essay!
First person is NOT allowed in this assignment. Page number does not include title and reference page.
Submission Instructions:
This assignment must be submitted as a Word document attachment only. All other attachments will be graded as a zero. It is the responsibility of the student to submit their assignment is the correct format.